Start Small, Stay Small: A Developer’s Guide to Launching a Startup

#ad
The Numa Group, LLC #ad - It just so happened that most people are not in a place to do this. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.

Start Small, Stay Small: A Developer's Guide to Launching a Startup #ad - This book assumes:* you don't have $6m of investor funds sitting in your bank account* you're not going to relocate to the handful of startup hubs in the world* You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock optionsThere's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook.

Start small, stay small is a step-by-step guide to launching a self-funded startup.

#ad



The Entrepreneur's Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You

#ad
#ad - That can work for a while… but your spouse is not your therapist. Sherry is uniquely steeped in both entrepreneurship and clinical psychology, and wrote the book I wish I had read twenty years ago". Learn how to stay sane, keep your s**t together, and ensure both you and your business thrive for years. You run a business.

It can ruin your health. But if they aren’t entrepreneurs, they likely don’t understand what you’re going through. Or maybe you’ve read self help books only to find that books about stress management typically don’t take into account the unique experience of entrepreneurs. Over and over we’ve watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business.

The Entrepreneur's Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You #ad - And running a business is hard. The stress and loneliness are real. Sometimes too real. Here are just a few things you will take away from this book:new ways to deal with the freedom, happiness and fulfillmentwhy knowing yourself and where you came from is crucial to your successHow to succeed as an entrepreneur no matter your personality typeHow to keep stress from ruining your life and relationshipsIdentifying and dealing with depression, responsibility and existential fear that go along with being an entrepreneurHow to overcome the single biggest challenge every entrepreneur facesHow a single shift in mindset can make a lifelong difference in your success, ADHD and other common psychological burdensHow to get more things done – and faster – by dealing with procrastination, distraction and muddled prioritiesStaying connected with your significant other, burnout, anxiety, friends and key colleaguesHow to deal with overwhelming success and seemingly massive failuresHow to find personal calm in the midst of chaosAnd much more.

#ad



The 7 Day Startup: You Don't Learn Until You Launch

#ad
#ad - From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper’s bible for launching your next product. In the 7 day startup, Dan Norris, author and founder of wpcurve. Com, shows us exactly how he built a cashflowing small business startup from scratch in 7 days and has since grown it to over $400, 000 in annual recurring revenue in a few short years.

What you'll learn in the 7 day startup- why validation isn’t the answer- how to evaluate your small business startup idea- how to choose a business name, fast- how to build a website in 1 day for under $100- 10 proven ways to market a business quicklyAnd much, much more…Who this book is for- Small Business Founders- Entrepreneurs and Wantrepreneurs- Freelancers and Agencies- BootstrappersAdditional resources included in The 7 Day Startup to help you build your startup- Idea evaluation spreadsheet- Business name checklist- Growth tracking spreadsheet- Marketing idea checklist for your small business startup- List of over 100 startup and new business resources.

#ad



The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

#ad
Robfitz Ltd #ad - As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right. Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right.

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you #ad - The mom test is a quick, practical guide that will save you time, money, and heartbreak. It's a bad question and everyone will lie to you at least a little. This is technically true, but it misses the point. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you.

You shouldn't ask anyone if your business is a good idea. This book is going to show you how customer conversations go wrong and how you can do better.

#ad



Company of One: Why Staying Small Is the Next Big Thing for Business

#ad
Houghton Mifflin Harcourt #ad - Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. Company of one introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, to be able to work for yourself, determine your own hours, but rather, and become a highly profitable and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.

Company of one is a refreshingly new approach centered on staying small and avoiding growth, for any size business. In company of one, and of course, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, doing all of this on your own.

Company of One: Why Staying Small Is the Next Big Thing for Business #ad - He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. By staying small, and avoid the headaches that result from dealing with employees, one can have freedom to pursue more meaningful pleasures in life, long meetings, or worrying about expansion.

. Paul jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way.

#ad



The Parallel Entrepreneur: How to start and run B2B businesses while keeping your day job

#ad
#ad - These entrepreneurs have at least two income streams generating $10, 000 per month, and they’ve developed their companies both solo and with a team. It’s a manifesto to entrepreneurs that you don’t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny — and still be successful.

It would have saved me a lot of time. I hope you stick with it long enough to get there. I’ve divided this book into two parts: Theory and Tactics. And time, my friends, is everything. Furthermore, I focus solely on businesses that sell to other businesses. These are called “B2B” companies. I know because i’ve done it, and unlike a lot of entrepreneurs I know, I’ve done every part of it myself.

The Parallel Entrepreneur: How to start and run B2B businesses while keeping your day job #ad - I think it’s too hard to build a consumer-facing “B2C” business on your own. This book is designed to be both a story and an encyclopedia that you can keep referring back to as you build your businesses. Yuck. Ryan is one of the few folks who’ve successfully navigated this path, and in this book he shares his hard-won experience.

Throughout this book I’ll explain why keeping your businesses small and simple is very important.

#ad



Traction: How Any Startup Can Achieve Explosive Customer Growth

#ad
Portfolio #ad - But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. They offer a three-step framework called Bullseye to figure out which ones will work best for your business.

It draws on inter-views with more than forty successful founders, Alexis Ohanian reddit, Paul English Kayak, including Jimmy Wales Wikipedia, and Dharmesh Shah HubSpot. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business.

Traction: How Any Startup Can Achieve Explosive Customer Growth #ad - As gabriel weinberg and Justin Mares learned from their own experiences, building a successful company is hard. That’s called traction, press, and it makes everything else easier—fund-raising, hiring, partnerships, acquisitions. It’s how consistently you can grow and acquire new customers or, for a free service, users.

You’ll learn, for example, how to:  ·find and use offline ads and other channels your competitors probably aren’t using·Get targeted media coverage that will help you reach more customers·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates·Improve your search engine rankings and advertising through online tools and researchWeinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels.

Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.

#ad



Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

#ad
Ambient Press #ad - You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Having spent years as a startup executive with 16 product launches under her belt and a consultant who’s worked on dozens more, Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? april Dunford, positioning guru and tech exec, will enlighten you.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It #ad - Her new book, obviously awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Among the invaluable lessons you’ll learn are:- the five components of effective positioning- how to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

#ad



The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

#ad
Lioncrest Publishing #ad - We want to share our hard-earned knowledge with you to make success easier for you to achieve. We’ve had plenty of failures, too. We’re sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We’ve also advised and mentored over two hundred companies and actively worked with venture capitalists VCs, incubators, and accelerators to help launch many other new startups.

We’ll tell you where our interests as founders diverge from those on the other side of the table—investors, advisors, board members, bankers, and others—and what to do when that happens. In it, you’ll find a collection of the major lessons and shortcuts we’ve learned that will shift the odds in your favor.

The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans #ad - There is no doubt that venture capitalists, investors, and accelerators/incubators have great value in the startup ecosystem, but this book isn’t about their points of view. We’re on your side, the founder’s side. And we’ve probably learned more from those than from the successes. Between us, we’ve started over a dozen high-tech software companies, acquired over thirty-five companies, had three of our startups go public, sold six of them, raised over $500 million in investment capital, and we made billions of dollars for shareholders.

We share those lessons as well. The startup playbook is full of advice and guidance from entrepreneurs who have been in the role of the founder many times.

#ad



An Elegant Puzzle: Systems of Engineering Management

#ad
Stripe Press #ad - An elegant puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Drawing from his experience at digg, uber, and Stripe, Will Larson has developed a thoughtful approach to engineering management that leaders of all levels at companies of all sizes can apply.

An Elegant Puzzle: Systems of Engineering Management #ad - Getting to the good solutions of complex management challenges can make the difference between fulfillment and frustration for teams, ultimately, and, the success or failure of companies. Will larson's an elegant puzzle orients around the particular challenges of engineering management--from sizing teams to technical debt to succession planning--and provides a path to the good solutions.

. There's a saying that people don't leave companies, they leave managers.

#ad



It Doesn't Have to Be Crazy at Work

#ad
Harper Business #ad - Calm" has been the cornerstone of their company’s culture since Basecamp began twenty years ago. It isn’t a book telling you what to do. Sadly, contractors, this isn’t just a problem for large organizations—individuals, and solopreneurs are burning themselves out the same way. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.

The answer to better productivity isn’t more hours—it’s less waste and fewer things that induce distraction and persistent stress. It’s time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert. Fried and hansson have the proof to back up their argument. Destined to become the management guide for the next generation, It Doesn't Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences.

But it should be a mark of stupidity, the authors argue. Now, they build on their message with a bold, iconoclastic strategy for creating the ideal company culture—what they call "the calm company. Their approach directly attack the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day.

It Doesn't Have to Be Crazy at Work #ad - Long hours, an excessive workload, and a lack of sleep have become a badge of honor for modern professionals. In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.

#ad